The Tortoise and the Hare
Paid ads (PPC) are the hare. Fast, immediate results. You turn them on, traffic flows. You turn them off, traffic dies. SEO is the tortoise. Slow, steady, but builds momentum that lasts forever.
The Economics of Ads
- Speed: Instant traffic. Great for testing messaging.
- Cost: CAC (Customer Acquisition Cost) is always rising.
- Dependency: You are renting your audience from Google/Meta. The moment you stop paying, they disappear.
The Asset Value of SEO
- Equity: A high-ranking article is a digital asset. It pays dividends (traffic) for years.
- Trust: Organic search results are trusted more than ads.
- Compounding: Traffic grows over time without proportional cost increase.
Our Verdict: The Hybrid Approach
Don't choose. Sequence.
- Start with Ads: Spend $1k to test your offer and messaging. Validate that people actually want what you are selling.
- Invest in SEO: Once validated, pour profits into content and SEO to build long-term organic channels.
- Retarget: Use ads to bring back people who found you organically but didn't buy.